Our Story
Curly Girl Shop came about because we saw a need to change the shopping experience for black beauty products. We think it is important that beauty products for the community are made by the community and sold by the community - a community who understands the history of black hair, the significance of hair in our identity and the intricacies and needs that our unique hair requires. We also think it is crucial that black customers feel valued and appreciated during their shopping experiences.
Where we're going
At Curly Girl Shop we are launching with a bang, and plan to continue to surprise and delight our customers. We are working tirelessly on taking what we currently have to the next level. That means: more variety of products that are innovative, trending and products that will make a difference in our customers lives.
more resources on our site and our social channels to educate our customers and help them through their hair journeys and the hair journeys of their loved ones.
considering the holistic needs of the black community by sharing our wins and rewards through reinvesting in our youth and high risk communities.
When our black community is succeeding, we are succeeding. We are truly excited about how we can assist in the transformation of the GTA as we have so many ideas and so many plans for the future of Curly Girl Shop customers, so please stay tuned!