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About Us

Curly Girl Shop is a black, female-owned Canadian beauty supply store. We are dedicated to delivering high quality beauty products and exceptional service to our customers. Our goal is to provide:

A SEAMLESS, UNIQUE SHOPPING EXPERIENCE. We understand that shopping for beauty supplies can be overwhelming and confusing, and it is our goal to remove those challenges while providing you with a positive, memorable experience. We also want to bring fun back into your hair journey. Curly, coily and kinky hair represents such a big part of our rich vibrant identity and should be celebrated!

HIGH QUALITY STAFF. We aim to provide you with friendly, knowledgeable staff who can support you and ensure that in every step of your shopping encounter you are receiving that premium Curly Girl Shop experience. Curly Girl Shop believes it is important to provide employees with a fair, friendly and rewarding work environment, that respects and appreciates diversity and recognizes hard work.

AN OPPORTUNITY TO REINVEST IN THE BLACK COMMUNITY EVERY TIME YOU SHOP. Not only are we here for you but we recognize that we are here because of the support and trust our people have given us. Reinvesting back into our community is crucial to ensuring that we all grow together. Read more in our Giving Back section.

There is always light. If only we're brave enough to see it. If only we're brave enough to be it.

Amanda Gorman

GIVING BACK

Curly Girl Shop is a black, female-owned Canadian beauty supply store. We are dedicated to delivering high quality beauty products and exceptional service to our customers. Our goal is to provide:

A SEAMLESS, UNIQUE SHOPPING EXPERIENCE. We understand that shopping for beauty supplies can be overwhelming and confusing, and it is our goal to remove those challenges while providing you with a positive, memorable experience. We also want to bring fun back into your hair journey. Curly, coily and kinky hair represents such a big part of our rich vibrant identity and should be celebrated!

HIGH QUALITY STAFF. We aim to provide you with friendly, knowledgeable staff who can support you and ensure that in every step of your shopping encounter you are receiving that premium Curly Girl Shop experience. Curly Girl Shop believes it is important to provide employees with a fair, friendly and rewarding work environment, that respects and appreciates diversity and recognizes hard work.

AN OPPORTUNITY TO REINVEST IN THE BLACK COMMUNITY EVERY TIME YOU SHOP. Not only are we here for you but we recognize that we are here because of the support and trust our people have given us. Reinvesting back into our community is crucial to ensuring that we all grow together. Read more in our Giving Back section.

β€œHear me as a woman. Have me as your sister. On purpled battlefield breaking day, So I might say our victory is just beginning, See me as change, Say I am movement, That I am the year And I am the era Of the women.”- Won’t You Be My Sister

Amanda Gorman

GIVING BACK

Our Story

Curly Girl Shop came about because we saw a need to change the shopping experience for black beauty products. We think it is important that beauty products for the community are made by the community and sold by the community - a community who understands the history of black hair, the significance of hair in our identity and the intricacies and needs that our unique hair requires. We also think it is crucial that black customers feel valued and appreciated during their shopping experiences.

Where we're going

At Curly Girl Shop we are launching with a bang, and plan to continue to surprise and delight our customers. We are working tirelessly on taking what we currently have to the next level. That means:

  • more variety of products that are innovative, trending and products that will make a difference in our customers lives.

  • more resources on our site and our social channels to educate our customers and help them through their hair journeys and the hair journeys of their loved ones.

  • considering the holistic needs of the black community by sharing our wins and rewards through reinvesting in our youth and high risk communities.

    When our black community is succeeding, we are succeeding. We are truly excited about how we can assist in the transformation of the GTA as we have so many ideas and so many plans for the future of Curly Girl Shop customers, so please stay tuned!

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