Part of the Identity Collection. To breathe is an ability that we are all born with. We breathe in excitement. We breathe in fear. We breathe in triumph, and every other experience we live. In a way, to breathe is...

  Curly Love Oil Blend Conditions, Moisturizes, Protects!• Hemp: Moisturizes, Prevents water loss and breakage.• Sacha Inchi: Conditions with Omega 3,6 & 9.• Castor Oil: Nourishes hair and scalp.Free from salts, parabens, silicones, colorants, DEA, formol and mineral oils (petroleum)....

LEAVE IN CONDITIONER  Moisturizes, Detangles, Coats & Protects! Love - Style - Enjoy Your Curls, Repeat Babassu Oil: Improves flexibility.  Mango Butter: Conditions and protects. 0% Alcohol - Salt - Parabens - Silicone & Mineral Oils (Petroleum) - DEA- Dyes - Formaldehyde...

HYDRATING CONDITIONER   Maximum Hydration, Conditions, Locks in Moisture and Controls Frizz!   Love - Style - Enjoy Your Curls, Repeat! Babassu Oil: Improves manageability.  Honey: Softens & Shines.  Papaya: Reduces Dryness. 0% Alcohol - Salt - Parabens - Silicone & Mineral Oils (Petroleum) -...

DETOX SHAMPOO  Removes toxins and build up!  Love - Style - Enjoy Your Curls, Repeat! Apple Cider Vinegar: Regulates hair's PH balance.  Cucumber: Hydrates & purifies scalp from micro organisms.  Green Tea: Antibacterial.  0% Alcohol - Salt - Parabens - Silicone & Mineral...

COWASH  Lather free conditioning cleanser  Love - Style - Enjoy Your Curls, Repeat! Fights frizz, Locks in moisture, No build up!   Coconut Oil: Improves flexibility.  Mango Butter: Conditions and protects.  Jojoba Oil/: Moisturizes and softens. 0% Alcohol - Salt - Parabens -...

Lottabody Milk & Honey is enriched with wholesome milk protein and hair-loving honey. This nourishing formula treats dry, rough strands and helps restore moisture for healthy-looking hair. Product Benefits: Removes Product Build-Up Restores Moisture Makes Hair Soft & Manageable Color-Safe...

Part of the Heritage Collection.  There is power in Ancestry. And though exact familial trees are lost for many African diaspora today, the power of our Ancestors continue to move through us, manifesting in our decisions, our stories, and our...

Part of the Heritage Collection.  As believed in Yorubaland of present-day Nigeria, Togo, and Benin, Ori represents a connection to spiritual awakening, destiny, and balance. Ori, meaning “head” in Yoruba, is a physical part of us all that we celebrate,...

Part of the Heritage Collection. Our past is one full of journeys. While not all roads are “easy”, with each new path comes the potential for newfound phenomena, hopes, and dreams.  The shapes of this design point to the cyclical...

Tribe speaks to a past not forgotten. To a bond that connects us all, tying us together through the intricate labyrinth that is our history. This design symbolizes the maze of self discovery that we must navigate, while reminding us...

Third Eye represents the mysterious and ambiguous parts of our culture. It’s the phenomenon of not knowing exactly where your roots lie, but feeling intuitively that you know the story of your ancestors and their progression forward. At its core,...

Harlem holds a special place in Black history. During the decades of the Great Migration, Harlem provided the fertile soil in which Black culture in America was able to blossom. The vibrant colors within this design speak to the lively...